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Journal of Insurance Regulation

Artificial Intelligence and Insurance Regulation

Cole, Cassandra R.
Fier, Stephen G.
Marzen, Chad

First published: 01 May 2026 |

Abstract

The use of artificial intelligence and machine learning (AI/ML) by businesses, including U.S. insurers, has grown considerably over time. While there are clear benefits to using AI, there are also significant concerns about how AI/ML usage could negatively impact consumers and insurers. In this article, we discuss how insurers are using AI across multiple lines of business and to what extent. A review of the ÐÓ°ÉÊÓÆµ AI model bulletins and their take-up rates is provided, along with suggested considerations for future AI-related bulletins that could strengthen adherence to the guiding principles. Furthermore, we review existing and proposed state laws as well as current federal laws that directly or indirectly impact the insurance industry’s use of AI.

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